Winning Ad Descriptions

Winning Ad Descriptions

Keywords and PPC programs are just the beginning of your PPC campaign. Once you have the keywords that you plan to use, you have to begin putting them to work, and creating PPC ads is one way to do that. Creating a PPC ad is not usually too difficult. Each search engine or PPC company does it differently, but most have tutorials that walk you quickly through the ad process.

Building an ad and building a great ad are not the same thing. Anyone can write an ad. And in some instances, that ad will work just fine for whatever purpose it was created. But if you really want to get the most from your PPC program, you should be adept at creating effective ad descriptions that will instantly catch potential visitors and draw them to come to your site. It may seem like an easy task, but in truth it is quite difficult.

Relevancy is the name of the game when it comes to copywriting for paid listings, not only for your potential customers, but increasingly to meet the stringent requirements of the search engines themselves.

Including your keyword in the title and description of your listing can increase your click-through rate and relevant listings are not only rewarded with more clicks from consumers but also with a higher position on SERPs.

Below are some guidelines for writing great ad copy:

Use your keywords -Having your keywords in your ad can increase the effectiveness of those ads.

Qualify your traffic- one obvious goal of your ad is to appeal to your target audience, while signifying to anyone else that your business would not be a good fit for their differing needs.

Point out your features and benefits – in your ad description, include at least one feature and benefit for the product or services that you are advertising with the PPC program.

Offer a call to action – including a call to action will definitely increase your conversion rates.

Stand out – creating ads that stand out from others will give you a better chance of having an effective PPC program.

Austin SEO has been helping small and local businesses online get the most out of their marketing campaign through effective SEO utilization.

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